Poonam's stunt publicity gimmick

Bollywood PR expert Dale Bhagwagar created a ruckus of laughs when he decided to impersonate the scandalous Poonam Pandey on his BlackBerry Messenger for a few minutes during the India-Sri Lanka World Cup Finals.

For the uninitiated, Poonam Pandey is a model who rose from obscurity to instant stardom, when she publicly offered to strip and go n*d* to “motivate” Team India for the finals and “boost their sporting spirit to perform better”.

In a letter to the Board of Control for Cricket in India (BCCI), Poonam had stated that studies conducted by various universities abroad confirmed that such ‘performances’ inspired people to achieve better in any field, be it sports or otherwise. “Even medical books on psychology and psychiatry confirm this,” she had said. Taking off from here, with a few hilarious broadcasts on his Messenger, controversy specialist Dale Bhagwagar caught the attention of his huge list of elite BlackBerry contacts, which began liberally forwarding his messages not only on mobile space but also on Facebook and Twitter, bringing Poonam back into full media glare.

All this, just for mischief! Wonder what a firebrand the PR guru would have made out of the gutsy girl, just in case he was to handle her PR. After all, he’s the same publicist instrumental in propelling brands like Shilpa Shetty, Priyanka Chopra, Neetu Chandra, Rakhi Sawant, Kashmera Shah, Sherlyn Chopra and many more into national and international headlines.

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